In crafting this passion project for Darn Tough Vermont, I embarked on a journey to merge my passion for graphic design with my love for hiking. Focused on the expansive community of thru-hikers, I envisioned a campaign that not only showcased the brand's durable socks but also celebrated the breathtaking scenery and profound experiences of various trails. Drawing inspiration from both personal adventures and insights gathered from accomplished thru-hikers, I designed sock patterns that captured the essence of each trail's unique landscape and atmosphere. Beyond aesthetics, my aim was to foster a deeper connection between hikers and nature while also giving back to the organizations dedicated to preserving these trails. Through this project, I aimed not only to elevate Darn Tough Vermont's brand presence in the thru hiking community, but also to contribute meaningfully to the outdoor community and the conservation efforts that sustain it.